Tag Archive California pot industry

ByMieko Perez

The Tree Moguls Brand


Innovative Branding

February 2, 2001 | By Mieko Hester-Perez

Everyday cannabis technology is proving to stabilize its place in the American economy, valued at over $76 billion dollars by 2027. Companies like TrellaGro LST,  An automated horizontal plant-training system and Bloom Automation using (A.I.) artificial intelligence robots to water plants in greenhouses, cannabis apps that address clinical research by enhancing the consumer experience this technology is empowering one of the fastest growing global markets amid an unforeseen virus that has forever changed how we view “Reefer” in 2021.

Damian and Talla Rivera, founders of Tree Moguls, sat down with Mieko Perez to discuss their new brand that uses innovative technology on cannabis packaging. While this concept has been brewing and evolving for several years, former prop 215 cooperative model owner and consultant, knew he had something special on his hands when he developed his first prototype in early 2019, launching in January 2021 amid one the most productive cannabis research and consumer driven decades to date.

Tree Moguls


Tree Moguls uses augmented reality to stream videos on their cannabis packaging through the ease of your phones’ camera. Damian Rivera states that while their intention is to showcase various aspects of the cannabis culture- through seed to sale walk throughs, industry nightlife, and the behind-the-scenes aspect that typical consumers do not get to see- highlighting the diversity of the community and unification through cannabis plays a significant role in the brands development. The brands growth vision includes creating a space for consumers to connect with influencers, music, art, and more through their love of cannabis and the excitement is palpable when they speak on what is to come.

The California Brand

 So? Where can you find Tree Moguls, and more importantly, how is their flower? “Cookie Glue” Growing quickly and quite elusive, I was surprised to find local California shops The Medicine Woman in Bellflower, CA and The Green Room in Long Beach, CA  were carrying this brand within weeks of their launch to let consumers determine if their technology & brand will raise the bar with savvy California consumers. I knew from speaking with Tree Moguls that they were consumers themselves and were careful in product selection, with a high focus on quality of flower. 3 out of 5 consumers found the strain to be a quite euphoric high with a strong flavor profile and enjoyed it very much. With new strains being dropped frequently, we are confident Tree Moguls will be a new consumer favorite.

Reviewed by “The Molecule”, an anonymous pharmaceutical technical scientific in-house advisor.

Cookie Glue is a hybrid indica dominant strain out from the genealogy of Girls Scout Cookies and Gorilla Glue. Its genetics came originally from the Mediterranean specifically from the South of Africa and the Afghani regions. As a very particular physical characteristics it has long spade-shaped dark olive green nugs with coating of chunky crystal trichomes and light amber hairs. It is a strain well recommended for medical cannabis patients who are looking for pain relief, mind numbness (heave head high) and utterly relaxed effects. It can be suggested for patients looking for relieve from chronic debilitating conditions such as: arthritis, spasm, fibromyalgia, and seizures, among others. The effects of Cookie Glue increase gradually after consumption until reach a completely numb relaxation that soon spreads to your mind as well allowing you to have a full pleasant resting time.

This hybrid indica dominant strain lineage suggests having a ratio of 40% sativa – 60% indica with THC levels reported from a range between 18.0% up to a 28.2%. A remarkably interesting cannabis specimen which also reported a 1.0% of CBG (Cannabigerol) as part of its overall profile which contributes in most of the part as muscle relaxer agent. Overly sweet flavors and aromas can be found on this strain. After evaluating the premium flower sample provided by “Tree Moguls”, I can personally talk about and describe the fruity, sour and piney flavors mainly suggested for this strain. These flavors had a direct correlation with the terpenes that can be found as part of its content like for example:

Myrcene – Associated with mangoes and lemongrass, providing beneficial medical effects for insomnia, muscle inflammations, muscle relaxer and pain reliever.

Humulene – Associated with hops and ginger, providing beneficial medical effects also for insomnia, muscle inflammation and calming effects.

Caryophyllene – Associated with floral and citrusy tones that provides which is proven to boost your endocannabinoid system providing anti-inflammatory effects.

In an overall personal/ professional Cannassuer rating, I consider this strain as a 4.8 out of 5 stars for physical characteristics, flavors, potency, and medical quality attributes.

Rating: 4.5 out of 5.

In conclusion, what other brands would Tree Moguls like to collaborate with using their packaging technology?

The Congo ClubA highly sought out brand from the Bay area.

Deuces 22 LA Co-founded by the father-daughter duo, John and Tyla Salley. GroLen, A Commercial cultivation software company.

Humble Bloom, An educational platform based in Brooklyn New York. Global Research Ventures, Industry leading genetics, cultivation, manufacturing, and research for the advancement of responsible and therapeutic cannabis use.


Instagram: @treemoguls Website: treemoguls.com 

For more information on licensed California dispensaries, go to: hopegorwn.org .


Advice to California immigrants seeking to stay in US: Don’t work with pot

Photo: Gabrielle Lurie / The Chronicle 2017

Workers sweep cannabis leaves at Harborside Farms in Salinas in 2017. The federal government considers employment in the marijuana industry a strike against immigrants seeking permanent residency.

Bob Egelko | on August 10, 2019

The headline of a sign that a San Francisco immigration clinic is distributing to marijuana growers and dispensers in California, where personal use by adults has been legal since 2016, gives some dire advice:

Warning: If you are not a U.S. citizen, it may be legally dangerous for you to work in the marijuana industry.

Undocumented immigrants fighting deportation can also be affected. Those who have lived in the United States for more than 10 years can avoid removal by showing that it would cause hardship to family members who are U.S. citizens, but not if the immigrant lacks “good moral character.”

And under the federal policy, proof of disqualifying “marijuana-related activities” doesn’t require federal prosecution and conviction. Instead, immigrants can be snared by their own statements to federal officers.

“You are asked, ‘Have you ever used illegal drugs,’ and you say, ‘No, just marijuana,’” said San Francisco immigration attorney Zachary Nightingale, describing a typical interrogation of a legal resident seeking citizenship. “Did you possess marijuana in the state? If you say ‘yes,’ you’re automatically disqualified for five years.”

Nightingale said he advises noncitizens who work in marijuana-related businesses to find a new line of work for at least five years before applying for citizenship.

“Immigrants are caught in the middle, often unknowingly,” said Bill Hing, a University of San Francisco law professor and co-director of the school’s Immigration and Deportation Defense Clinic. “They think, ‘I have permission to work, here’s a job that’s legal in California,’ and they take it. They could very well be falling into a federal trap.”

Asked about the policy, U.S. Citizenship and Immigration Services responded, “Federal law does not recognize the decriminalization of marijuana for any purpose, even in places where state or local law does.”

Hing’s clinic has been providing pot businesses with the warning signs it obtained from the Immigrant Legal Resource Center, a nonprofit advocacy group in San Francisco. The state Employment Development Department issued its own warning in February, saying noncitizens “who work in the cannabis industry may suffer negative immigration consequences,” including deportation.

The Immigrant Legal Resource Center went further in an advisory notice to potential clients in January 2018.

“Stay away from marijuana until you are a U.S. citizen,” the notice said.

It advised against carrying cannabis, a medical marijuana card or stickers and T-shirts with marijuana messages. It also recommended removing pot-related texts and photos from cell phones and social media. And it said anyone who needs medical marijuana, or who faces questioning by federal agents about the drug, should first consult a lawyer.

As those messages suggest, the federal policy was in place long before the April 19 announcement.

“Perhaps this administration takes a more aggressive posture, but it was the same policy in prior administrations,” said Joe Rogoway, a Santa Rosa attorney specializing in marijuana cases.

He said he has had clients for the past decade who faced immigration penalties because of marijuana. Some, Rogoway said, had been granted political asylum because of persecution in their homeland, but were sent back when they ignored legal advice to steer clear of the cannabis industry. Others, he said, were charged with illegal cultivation under pre-2016 California law, but avoided immigration problems by reaching plea agreements that did not implicate them in federal crimes.

Nightingale, the San Francisco attorney, said immigration officers started asking citizenship applicants last year whether they had used illegal drugs, but the document containing that question had been approved for use in December 2016, a month before President Trump took office.

USF’s Hing said reports of stepped-up immigration penalties are coming mostly from Colorado and Washington, which were also the first states, in 2012, to legalize personal marijuana use. A Colorado resident, Oswaldo Barrientos, told the Associated Press he was denied U.S. citizenship late last year because he worked for a state-licensed marijuana grower.

“I was shocked, appalled, sad,” said Barrientos, 30, who was brought to the U.S. from El Salvador as an infant and received a green card at age 13. “I had no idea I was going to be in this situation.”

The impact is also being felt in Florida, whose voters legalized medical use of marijuana in 2016.

“People are calling me and asking, ‘Should I naturalize?’ and I say, ‘You may not want to’” because of employment in the marijuana industry, said Elizabeth Ricci, an attorney in the state capital of Tallahassee. “Or they may want to go visit Mom and Dad at home, and then they might not be able to come back.

“I think it’s laughable,” Ricci said. “We have people working in pharmacological labs, producing opioids, and they’re not considered controlled substances (under federal law). Here, people working legally want to be U.S. citizens, and yet they’re told, ‘Poor moral character.’”

Bob Egelko is a San Francisco Chronicle staff writer. Email: begelko@sfchronicle.comTwitter:@BobEgelko