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ByMieko Perez

The Tree Moguls Brand

treemoguls.com

Innovative Branding

February 2, 2001 | By Mieko Hester-Perez

Everyday cannabis technology is proving to stabilize its place in the American economy, valued at over $76 billion dollars by 2027. Companies like TrellaGro LST,  An automated horizontal plant-training system and Bloom Automation using (A.I.) artificial intelligence robots to water plants in greenhouses, cannabis apps that address clinical research by enhancing the consumer experience this technology is empowering one of the fastest growing global markets amid an unforeseen virus that has forever changed how we view “Reefer” in 2021.

Damian and Talla Rivera, founders of Tree Moguls, sat down with Mieko Perez to discuss their new brand that uses innovative technology on cannabis packaging. While this concept has been brewing and evolving for several years, former prop 215 cooperative model owner and consultant, knew he had something special on his hands when he developed his first prototype in early 2019, launching in January 2021 amid one the most productive cannabis research and consumer driven decades to date.

Tree Moguls

treemoguls.com

Tree Moguls uses augmented reality to stream videos on their cannabis packaging through the ease of your phones’ camera. Damian Rivera states that while their intention is to showcase various aspects of the cannabis culture- through seed to sale walk throughs, industry nightlife, and the behind-the-scenes aspect that typical consumers do not get to see- highlighting the diversity of the community and unification through cannabis plays a significant role in the brands development. The brands growth vision includes creating a space for consumers to connect with influencers, music, art, and more through their love of cannabis and the excitement is palpable when they speak on what is to come.

The California Brand

 So? Where can you find Tree Moguls, and more importantly, how is their flower? “Cookie Glue” Growing quickly and quite elusive, I was surprised to find local California shops The Medicine Woman in Bellflower, CA and The Green Room in Long Beach, CA  were carrying this brand within weeks of their launch to let consumers determine if their technology & brand will raise the bar with savvy California consumers. I knew from speaking with Tree Moguls that they were consumers themselves and were careful in product selection, with a high focus on quality of flower. 3 out of 5 consumers found the strain to be a quite euphoric high with a strong flavor profile and enjoyed it very much. With new strains being dropped frequently, we are confident Tree Moguls will be a new consumer favorite.

Reviewed by “The Molecule”, an anonymous pharmaceutical technical scientific in-house advisor.

Cookie Glue is a hybrid indica dominant strain out from the genealogy of Girls Scout Cookies and Gorilla Glue. Its genetics came originally from the Mediterranean specifically from the South of Africa and the Afghani regions. As a very particular physical characteristics it has long spade-shaped dark olive green nugs with coating of chunky crystal trichomes and light amber hairs. It is a strain well recommended for medical cannabis patients who are looking for pain relief, mind numbness (heave head high) and utterly relaxed effects. It can be suggested for patients looking for relieve from chronic debilitating conditions such as: arthritis, spasm, fibromyalgia, and seizures, among others. The effects of Cookie Glue increase gradually after consumption until reach a completely numb relaxation that soon spreads to your mind as well allowing you to have a full pleasant resting time.

This hybrid indica dominant strain lineage suggests having a ratio of 40% sativa – 60% indica with THC levels reported from a range between 18.0% up to a 28.2%. A remarkably interesting cannabis specimen which also reported a 1.0% of CBG (Cannabigerol) as part of its overall profile which contributes in most of the part as muscle relaxer agent. Overly sweet flavors and aromas can be found on this strain. After evaluating the premium flower sample provided by “Tree Moguls”, I can personally talk about and describe the fruity, sour and piney flavors mainly suggested for this strain. These flavors had a direct correlation with the terpenes that can be found as part of its content like for example:

Myrcene – Associated with mangoes and lemongrass, providing beneficial medical effects for insomnia, muscle inflammations, muscle relaxer and pain reliever.

Humulene – Associated with hops and ginger, providing beneficial medical effects also for insomnia, muscle inflammation and calming effects.

Caryophyllene – Associated with floral and citrusy tones that provides which is proven to boost your endocannabinoid system providing anti-inflammatory effects.

In an overall personal/ professional Cannassuer rating, I consider this strain as a 4.8 out of 5 stars for physical characteristics, flavors, potency, and medical quality attributes.

Rating: 4.5 out of 5.

In conclusion, what other brands would Tree Moguls like to collaborate with using their packaging technology?

The Congo ClubA highly sought out brand from the Bay area.

Deuces 22 LA Co-founded by the father-daughter duo, John and Tyla Salley. GroLen, A Commercial cultivation software company.

Humble Bloom, An educational platform based in Brooklyn New York. Global Research Ventures, Industry leading genetics, cultivation, manufacturing, and research for the advancement of responsible and therapeutic cannabis use.

420 CENTRAL

Instagram: @treemoguls Website: treemoguls.com 

For more information on licensed California dispensaries, go to: hopegorwn.org .