Tag Archive Mieko Hester Perez

ByMieko Perez

The Tree Moguls Brand

treemoguls.com

Innovative Branding

February 2, 2001 | By Mieko Hester-Perez

Everyday cannabis technology is proving to stabilize its place in the American economy, valued at over $76 billion dollars by 2027. Companies like TrellaGro LSTAn automated horizontal plant-training system and Bloom Automation using (A.I.) artificial intelligence robots to water plants in greenhouses, cannabis apps that address clinical research by enhancing the consumer experience this technology is empowering one of the fastest growing global markets amid an unforeseen virus that has forever changed how we view “Reefer” in 2021.

Damian and Talla Rivera, founders of Tree Moguls, sat down with Mieko Perez to discuss their new brand that uses innovative technology on cannabis packaging. While this concept has been brewing and evolving for several years, former prop 215 cooperative model owner and consultant, knew he had something special on his hands when he developed his first prototype in early 2019, launching in January 2021 amid one the most productive cannabis research and consumer driven decades to date.

Tree Moguls

treemoguls.com

Tree Moguls uses augmented reality to stream videos on their cannabis packaging through the ease of your phones’ camera. Damian Rivera states that while their intention is to showcase various aspects of the cannabis culture- through seed to sale walk throughs, industry nightlife, and the behind-the-scenes aspect that typical consumers do not get to see- highlighting the diversity of the community and unification through cannabis plays a significant role in the brands development. The brands growth vision includes creating a space for consumers to connect with influencers, music, art, and more through their love of cannabis and the excitement is palpable when they speak on what is to come.

The California Brand

 So? Where can you find Tree Moguls, and more importantly, how is their flower? “Cookie Glue” Growing quickly and quite elusive, I was surprised to find local California shops The Medicine Woman in Bellflower, CA and The Green Room in Long Beach, CA  were carrying this brand within weeks of their launch to let consumers determine if their technology & brand will raise the bar with savvy California consumers.

I knew from speaking with Tree Moguls that they were consumers themselves and were careful in product selection, with a high focus on quality of flower.

3 out of 5 consumers found the strain to be a quite euphoric high with a strong flavor profile and enjoyed it very much. With new strains being dropped frequently, we are confident Tree Moguls will be a new consumer favorite.

Reviewed by “The Molecule”, an anonymous pharmaceutical technical scientific in-house advisor.

Cookie Glue is a hybrid indica dominant strain out from the genealogy of Girls Scout Cookies and Gorilla Glue. Its genetics came originally from the Mediterranean specifically from the South of Africa and the Afghani regions. As a very particular physical characteristics it has long spade-shaped dark olive green nugs with coating of chunky crystal trichomes and light amber hairs.

It is a strain well recommended for medical cannabis patients who are looking for pain relief, mind numbness (heave head high) and utterly relaxed effects. It can be suggested for patients looking for relieve from chronic debilitating conditions such as: arthritis, spasm, fibromyalgia, and seizures, among others. The effects of Cookie Glue increase gradually after consumption until reach a completely numb relaxation that soon spreads to your mind as well allowing you to have a full pleasant resting time.

This hybrid indica dominant strain lineage suggests having a ratio of 40% sativa – 60% indica with THC levels reported from a range between 18.0% up to a 28.2%. A remarkably interesting cannabis specimen which also reported a 1.0% of CBG (Cannabigerol) as part of its overall profile which contributes in most of the part as muscle relaxer agent.

Overly sweet flavors and aromas can be found on this strain. After evaluating the premium flower sample provided by “Tree Moguls”, I can personally talk about and describe the fruity, sour and piney flavors mainly suggested for this strain. These flavors had a direct correlation with the terpenes that can be found as part of its content like for example:

  • Myrcene – Associated with mangoes and lemongrass, providing beneficial medical effects for insomnia, muscle inflammations, muscle relaxer and pain reliever.
  • Humulene – Associated with hops and ginger, providing beneficial medical effects also for insomnia, muscle inflammation and calming effects.
  • Caryophyllene – Associated with floral and citrusy tones that provides which is proven to boost your endocannabinoid system providing anti-inflammatory effects.

In an overall personal/ professional Cannassuer rating, I consider this strain as a 4.8 out of 5 stars for physical characteristics, flavors, potency, and medical quality attributes.

Rating: 4.5 out of 5.

In conclusion, what other brands would Tree Moguls like to collaborate with using their packaging technology?

The Congo Club, A highly sought out brand from the Bay area. Deuces 22 LA Co-founded by the father-daughter duo, John and Tyla Salley. GroLen, A Commercial cultivation software company. Humble Bloom, An educational platform based in Brooklyn New York. Global Research Ventures, Industry leading genetics, cultivation, manufacturing, and research for the advancement of responsible and therapeutic cannabis use.

Instagram: @treemoguls Website: treemoguls.com For more information on licensed California dispensaries, go to: hopegorwn.org .

ByMieko Perez

Business Ventures on the Horizon ft. former NFL player, Turk Mcbride

 February 22, 2021 | By Mieko Hester-Perez

photo courtesy of Turk McBride

Turk Mcbride recently sat down with Mieko Perez to discuss how he is pioneering change in the cannabis industry.

Turk Mcbride is a former NFL defensive end who started his football career playing at the University of Tennessee where he received a Bachelor of Science degree in Sociology. He was drafted in the 2nd round of the 2007 NFL Draft by the Kansas City Chiefs.

During his seven year NFL career, Turk played for the Detroit Lions, New Orleans Saints, and Chicago Bears before retiring in 2013. He later attended the University of Miami and received his MBA.

Upon retiring from the league, Turk made the permanent move to California where he became exposed to the medicinal cannabis industry and studied the medical benefits of the whole plant, including cannabidiol (CBD).

As Turk saw many of his NFL heroes diagnosed with Chronic Traumatic Encephalopathy (CTE), he correlated the benefits of cannabis, specifically, CBD in assisting those diagnosed. He not only began advocating for the use of CBD in retired players, but he sought opportunities to become part of the solution. Turk explored intricacies of the medicinal cannabis market in California. He partnered with experts and immersed himself in learning every aspect of the industry.

In 2016, Mcbride founded Global Research Ventures (GRV) with a mission to provide industry leading genetics, cultivation, formulation and research for the advancement of responsible and therapeutic cannabis use.

1. As a former professional athlete, what inspired you to enter the California cannabis business sector?

Lack of representation in the cannabis industry inspired me to enter this sector. I did one year of due diligence trying to find a mentor in the industry. It was extremely difficult to find any minorities and anyone under the age of 40. The opportunity of being a pioneer in a new emerging industry also propelled me to enter.

2. In the next 5 years, where do you see Global Research Ventures making an impact? And why?

In 5 years, GRV will be making a global impact by assisting minorities and disenfranchised people to gain an opportunity to get in the cannabis space. The resources and blessings from my previous career in the NFL enabled me to experience the opportunities in cannabis I have today. In the same manner, I will use any opportunity I have to facilitate any mentorship or job creation and pass along the blessings I’ve received.

3. If you were able to tour a cannabis analytics lab, what are some of your interest and why?

If I had the opportunity to tour a lab I would love to see the process of uncovering the terpenoid profiles. These molecules are the most important parts of the plant’s biology. They determine the taste, smell and high. As a cultivator, this feedback is crucial in helping us optimize the plant’s performance.

Website: GRV Global Research Ventures

Instagram: @turkmcbride @GRV (Global Research Ventures)

ByMieko Perez

High Jinx Host Adam Ill and Co-Host Angela Mazzanti sat down with Ricky Williams professional NFL player and got to hear how cannabis impacted his life.

High Jinx Episode 2 Hosted by Adam Ill and Co-Host Angela Mazzanti
High Jinx Episode 2 Hosted by Adam Ill and Co-Host Angela Mazzanti

February 19, 2021   |   Executive Producer of Cannabis Content, Infused Digital Mieko Hester-Perez

At Infused Digital, you never know who you will run into at the studio, as we continue to enforce covid mask polices, the soft spoken voices of giants can’t stay hidden in our hallways. If, you have ever wanted to “feel” the true definition of being “high off of life” Mr. Williams, will not disappoint you. His aura is felt as soon as he walks in the door and his humbleness right down to his Vans footwear will let you know – he’s either going to be “spot on” with your astrology chart or challenge you on a gaming console of his choice…or both.

It was a pleasure to meet Ricky Williams, the man behind RW Wellness Herbal.

Let’s talk about High Jinx, meeting Mr. Williams

High Jinx was filmed at Cannabis Capitol, a division of Infused Digital with host Adam Ill and Co-Host Angela Mazzanti both sat down with Ricky Williams ( @williams ) professional NFL player and got to hear how cannabis impacted his life. We saw clips from the #CannabisCommunityand the #NFLand learned how he went from being the best running back in history, to losing over $10million at the height of his career for smoking weed. Check out what #RickyWilliamshad to share on Episode 2 of #HighJinx​.

Cannabis Capitol is a division of Infused Digital a full-service marketing and content creation agency headquartered in Los Alamitos, California specializing in crafting and implementing marketing communication programs, producing original video and digital content, developing social media presence and delivering lifestyle channel programming. Since its founding in 2007, Infused has developed successful campaigns for a variety of industries, including: cannabis and CBD, art and culture, entertainment, festivals and events, real estate, and small businesses. Currently, the company has achieved more than 67 million unique views of its digital content and counting. For more information, visit https://infuseddigital.com.

#cannabiscommunity#cannabisshow#cannabiscapitoltv#cannabisevent#adamill#angelamazzanti#cannabiscapitolnetwork#rickywilliams#nfl#runningback#history#cannabisadvocate#movie#reallife#truestory#williams#explore#weed#passion#biggesthits#sportcelebrationfails#stonerathletes#productivestoners

Special thanks to @angela_mazzanti @gethigheverywhere