My story and mission that motivated me to work in cannabis probably started originally back in 2004 when I came home from school at Florida A&M University.
That summer, I was incredibly focused on breaking into the music business industry, so much that I felt confident enough to walk into my father’s private practice office and let him know that college wasn’t for me and I wanted to pursue starting my own business.
Long story short, it did not go over well and I was faced with a dose of reality. Making this decision led to me to moving out and figuring things out on my own like how I would make money and pursue my career goals.
I will touch on this lightly over time, because of course in 2004 -2005 the laws were nowhere to the point they are now. However, during this time was when I learned how good I could be as a knowledgeable resource for what people needed and how I could go about it relatively unseen and unheard.
I had an internship that turned into a job in Hollywood so my mobility around the city allowed me to be of service to all different types of individuals, that this plant connected me to.
Genuine conversations and interactions with people from different walks of life began to show me how much positive energy was provided with this plant.
I was able to observe California implement medical marijuana laws and start to see a framework that could make sense, instead of the risks I was previously taking.
Fast forward to life around early 2018, I found myself in Ohio trying to land a marketing job with a start-up company. In preparing for the possible relocation, I asked about how the medical cannabis policy would be handled and the job offer was pulled.
It turned out to be a blessing in disguise and one of the primary moments in my life that led me to pursue what it would take for me for me to be able to capitalize in this new emerging LEGAL recreational market in California.
I was aware that less than one percent of people that looked like myself were represented in this new business. However, at the core of what this is, I couldn’t accept not trying. I told myself if I couldn’t find a way to talk to people about the health benefits of cannabis then maybe I need to reconsider everything I’m doing and reset…
Read full blog on Hopegrown.org
February 2, 2001 | By Mieko Hester-Perez
Everyday cannabis technology is proving to stabilize its place in the American economy, valued at over $76 billion dollars by 2027. Companies like TrellaGro LST, An automated horizontal plant-training system and Bloom Automation using (A.I.) artificial intelligence robots to water plants in greenhouses, cannabis apps that address clinical research by enhancing the consumer experience this technology is empowering one of the fastest growing global markets amid an unforeseen virus that has forever changed how we view “Reefer” in 2021.
Damian and Talla Rivera, founders of Tree Moguls, sat down with Mieko Perez to discuss their new brand that uses innovative technology on cannabis packaging. While this concept has been brewing and evolving for several years, former prop 215 cooperative model owner and consultant, knew he had something special on his hands when he developed his first prototype in early 2019, launching in January 2021 amid one the most productive cannabis research and consumer driven decades to date.
Tree Moguls uses augmented reality to stream videos on their cannabis packaging through the ease of your phones’ camera. Damian Rivera states that while their intention is to showcase various aspects of the cannabis culture- through seed to sale walk throughs, industry nightlife, and the behind-the-scenes aspect that typical consumers do not get to see- highlighting the diversity of the community and unification through cannabis plays a significant role in the brands development. The brands growth vision includes creating a space for consumers to connect with influencers, music, art, and more through their love of cannabis and the excitement is palpable when they speak on what is to come.
The California Brand
So? Where can you find Tree Moguls, and more importantly, how is their flower? “Cookie Glue” Growing quickly and quite elusive, I was surprised to find local California shops The Medicine Woman in Bellflower, CA and The Green Room in Long Beach, CA were carrying this brand within weeks of their launch to let consumers determine if their technology & brand will raise the bar with savvy California consumers. I knew from speaking with Tree Moguls that they were consumers themselves and were careful in product selection, with a high focus on quality of flower. 3 out of 5 consumers found the strain to be a quite euphoric high with a strong flavor profile and enjoyed it very much. With new strains being dropped frequently, we are confident Tree Moguls will be a new consumer favorite.
Reviewed by “The Molecule”, an anonymous pharmaceutical technical scientific in-house advisor.
Cookie Glue is a hybrid indica dominant strain out from the genealogy of Girls Scout Cookies and Gorilla Glue. Its genetics came originally from the Mediterranean specifically from the South of Africa and the Afghani regions. As a very particular physical characteristics it has long spade-shaped dark olive green nugs with coating of chunky crystal trichomes and light amber hairs. It is a strain well recommended for medical cannabis patients who are looking for pain relief, mind numbness (heave head high) and utterly relaxed effects. It can be suggested for patients looking for relieve from chronic debilitating conditions such as: arthritis, spasm, fibromyalgia, and seizures, among others. The effects of Cookie Glue increase gradually after consumption until reach a completely numb relaxation that soon spreads to your mind as well allowing you to have a full pleasant resting time.
This hybrid indica dominant strain lineage suggests having a ratio of 40% sativa – 60% indica with THC levels reported from a range between 18.0% up to a 28.2%. A remarkably interesting cannabis specimen which also reported a 1.0% of CBG (Cannabigerol) as part of its overall profile which contributes in most of the part as muscle relaxer agent. Overly sweet flavors and aromas can be found on this strain. After evaluating the premium flower sample provided by “Tree Moguls”, I can personally talk about and describe the fruity, sour and piney flavors mainly suggested for this strain. These flavors had a direct correlation with the terpenes that can be found as part of its content like for example:
Myrcene – Associated with mangoes and lemongrass, providing beneficial medical effects for insomnia, muscle inflammations, muscle relaxer and pain reliever.
Humulene – Associated with hops and ginger, providing beneficial medical effects also for insomnia, muscle inflammation and calming effects.
Caryophyllene – Associated with floral and citrusy tones that provides which is proven to boost your endocannabinoid system providing anti-inflammatory effects.
In an overall personal/ professional Cannassuer rating, I consider this strain as a 4.8 out of 5 stars for physical characteristics, flavors, potency, and medical quality attributes.
⭐⭐⭐⭐⭐Rating: 4.5 out of 5.
In conclusion, what other brands would Tree Moguls like to collaborate with using their packaging technology?
The Congo Club, A highly sought out brand from the Bay area.
Humble Bloom, An educational platform based in Brooklyn New York. Global Research Ventures, Industry leading genetics, cultivation, manufacturing, and research for the advancement of responsible and therapeutic cannabis use.
For more information on licensed California dispensaries, go to: hopegorwn.org .
February 19, 2021 | Executive Producer of Cannabis Content, Infused Digital Mieko Hester-Perez
High Jinx Host Adam Ill and Co-Host Angela Mazzanti sat down with Ricky Williams professional NFL player and got to hear how cannabis impacted his life.
At Infused Digital, you never know who you will run into at the studio, as we continue to enforce covid mask polices, the soft spoken voices of giants can’t stay hidden in our hallways. If, you have ever wanted to “feel” the true definition of being “high off of life” Mr. Williams, will not disappoint you. His aura is felt as soon as he walks in the door and his humbleness right down to his Vans footwear will let you know – he’s either going to be “spot on” with your astrology chart or challenge you on a gaming console of his choice…or both.
It was a pleasure to meet Ricky Williams, the man behind RW Wellness Herbal. Let’s talk about High Jinx, meeting Mr. Williams
High Jinx was filmed at Cannabis Capitol, a division of Infused Digital with host Adam Ill and Co-Host Angela Mazzanti both sat down with Ricky Williams ( @williams ) professional NFL player and got to hear how cannabis impacted his life. We saw clips from the #CannabisCommunity and the #NFL and learned how he went from being the best running back in history, to losing over $10million at the height of his career for smoking weed. Check out what #RickyWilliams had to share on Episode 2 of #HighJinx.
Cannabis Capitol is a division of Infused Digital a full-service marketing and content creation agency headquartered in Los Alamitos, California specializing in crafting and implementing marketing communication programs, producing original video and digital content, developing social media presence and delivering lifestyle channel programming. Since its founding in 2007, Infused has developed successful campaigns for a variety of industries, including: cannabis and CBD, art and culture, entertainment, festivals and events, real estate, and small businesses. Currently, the company has achieved more than 67 million unique views of its digital content and counting. For more information, visit https://infuseddigital.com.
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